LLM Insights in Hootsuite
OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.
March 24, 2026AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.
February 26, 2026
Browse all product updates
- April 14, 2026
Yeti Agent: Page aware answers
Yeti Agent: Page aware answers lets you get instant, contextual AI answers by automatically recognizing the active topics and filters on your Talkwalker page, helping your team find critical insights much faster.
- April 9, 2026
Edit Link Previews -aka Cards- for “X”
Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.
- April 8, 2026
Global Search for Dashboards
Global Search for Dashboards accelerates your team's time-to-insight by providing immediate, cross-account visibility and eliminating the manual friction of enterprise-scale reporting.
- April 2, 2026
Do more with smarter Planner controls
Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming
- March 31, 2026
Scale employee advocacy and drive social ROI with Amplify
These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.
- March 31, 2026
Accelerate your strategy with Hootsuite’s latest mobile updates
Mobile strategy continues to evolve with new functionalities for you on the go, ensuring that managing your social presence is as efficient on your phone as it is on your desktop.
- March 27, 2026
SCIM enhancements: Support Roles & Lifecycle Management
SCIM Enhancements for Support Roles and Lifecycle Management automatically sync your identity provider groups with Hootsuite permission levels to ensure your team has the right access from day one.
- March 25, 2026
Owly GPT, your central hub for strategy
OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.
- March 23, 2026
Instagram Collaboration Tracking in Analytics
Instagram Collaboration tracking in Analytics integrates partnership data into your performance reports to close attribution gaps and prove the true ROI of your brand collaborations.
- March 12, 2026
Partial Keyword Matching for Inbox automations
Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”
- March 10, 2026
LLM Insights in Hootsuite
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
- March 9, 2026
Document External Approvals
Eliminate workflow friction by documenting approvals that happen outside the platform.
- March 5, 2026
Expanded LINE Catalog to 50K Profiles
Your LINE data coverage just expanded, giving you deeper JAPAC insights and stronger visibility into competitor activity.
- March 3, 2026
Owly GPT Document Upload
Upload documents directly into OwlyGPT to analyze reports, extract insights, and generate social-ready content without manual copy-pasting.
- March 3, 2026
Owly GPT Send Images to Create and whiteboard
Send AI-generated images from OwlyGPT directly to Create or a whiteboard so you can move from idea to collaboration or scheduling without manual downloads.
Elevate your social media strategy now with Hootsuite
